CULT GAIA EVENT
THE CHALLENGE
To create an influencer and media event for the launch of Cult Gaia’s FW22 collection, Defrosting. The event will host 50 guests and reflect the unique experience of a rare desert frost, creating a brilliant, glamorous atmosphere that engages guests with entertaining activities and gives them a unique dining experience.
Client
Cult Gaia
Year
2022
ABOUT THE BRAND
Cult Gaia is inspired by nature and women. This is where the brand’s name comes from.
Great brands are cult-like, uniting like-minded people in their aesthetic ideals. Since its inception the company has grown from accessories into a full-fledged lifestyle brand, selling everything from ready-to-wear to shoes. A world of Gaia
APPROACH + SOLUTION
Cult Gaia will host a glamorous, engaging dinner party event at The Pool by MFG. Creating a beautiful and lively evening for influencers to showcase the FW22 collection. The brand photography for the latest collection places the models in the desert amongst defrosting ice blocks. This influencer and media event will be a brilliant frost filled fantasy, grounded with desert elements. Creating winterized warmth to promote this California desert winter collection.
