OLLY WINDOW
THE CHALLENGE
Design and execute an eye catching, three-dimensional promotional window display for OLLY's gummy sleep vitamins. The objective was to visually capture the product’s attributes and tell a story through color, texture, vinyl, graphics and lighting.
Client
OLLY
Year
2021
ABOUT THE BRAND
Olly Nutrition aims to make nutrition easy to understand, they create products that are effective whilst also being delightful and delicious. OLLY wants the experience
of taking a vitamin to be really pleasant for the consumer, so they make chewable gummies rather than pills. OLLY sells the benefit rather than the ingredient. So instead of selling biotin, they sell beauty. Instead of selling melatonin, they sell sleep.
APPROACH + SOLUTION
The concept was to create a setting inside of the window to reflect the Sleep gummies. The scene is suggestive of a wild, vivid dream. A purple monochrome garden was created inside the window to emphasize the product and packaging color of the sleep gummies. The gummies form tree shapes, reminiscent of gum drop trees to drive the fact that the product is candy-like delicious. The window feels calming and dreamlike to show the effects of the sleep gummies in helping users hit their REM sleep.